Cable Cowboy

Septiyani Wafda                                109014000077                                               VB

Book Response Form

Book title        : Cable Cowboy

Author             : Mark Robichaux

Publisher         : Wiley

Date Published: 2002                                                              Number of pages: 310

Genre              : Biography

            This is a biography of John Malone and the rise of the modern cable business. Firstly when I was looking for a biography book in main library, I found this book.  I decided to read this book because I never heard about John Malone before and I want to know more about him.

            The story or the plot presented in this book is beginning from the introduction about John Malone. He told about his family and his effort when he works for TV cable because many people that pro and contra with his idea to make a TV cable. There are some people that said he is a great unsung hero but reviled by others.

            Actually I don’t have some personal experiences that related to this book, but I think the author of this book is organized this book well and make the reader comfort to read it. The author is the writer of Wall Street Journal and ever met with Malone 23 times in his office.

            What I like best about this book because the author of this book bring us to the real life situation when Malone built the cable TV industry. Besides, the font of this book is not too small and the paper also clear. The author also put some picture about John Malone and that make me know the face of John Malone and it makes me interest in reading this book.

            What I like least from this book because too many unimportant characters that appears and make me confuse. In this book also there are several words about technology that I don’t really understand.

            The larger issues that raised by the story is about John Malone life and his idea of the cable industry developed over the years. This book also me information gives about how the industry dealt with growth, changes in technology, competition, content suppliers, etc.

I think all the businessman and all who wanted to be a businessman should read this book. This book told about Malone effort when he built TV cable in America. By reading this book we will get a new spirit to do something in our life.

I would recommend this book to one of my friends in class. Because we can take some lesson from this biography. Although our department is education, it is not limited us to know about everything included business such as from this book.

 On a scale of 1-10, the difficulty of this book for me is around 5. Because the book is organized well, the paper is clear, and the font is not too small. Beside, the sentences that presented in this book quite easy to understand by me.